Understanding Consumer Behaviour for Startups

05:00 PM - 08:00 PM

Centre for Innovation Incubation and Entrepreneurship, IIM-A, Ahmedabad

With tickets

2018-07-14 17:00:00 2018-07-14 20:00:00 Asia/Kolkata Understanding Consumer Behaviour for Startups

Consumer behaviour has always been boxed up with the ‘Art of persuasion’, but it is not. Studying consumer behaviour comes foremost to every other feasibility study and then follows the art of persuasion. Consumer behaviour is not just confined to taking surveys, feedback and deriving target persona, but instead, there are a lot of tools, methodologies, and metrics which can help you understand consumer behaviour.

In this startup Saturday, you are going to gain insights on how to study consumer behaviour using different methodologies, metrics, and tools. Our speakers will be sharing their experiences on how they are carried out consumer behaviour study for their own startups.

Centre for Innovation Incubation and Entrepreneurship, IIM-A, Ahmedabad

Creativeyatra.com info@creativeyatra.com

Consumer behaviour has always been boxed up with the ‘Art of persuasion’, but it is not. Studying consumer behaviour comes foremost to every other feasibility study and then follows the art of persuasion. Consumer behaviour is not just confined to taking surveys, feedback and deriving target persona, but instead, there are a lot of tools, methodologies, and metrics which can help you understand consumer behaviour.

In this startup Saturday, you are going to gain insights on how to study consumer behaviour using different methodologies, metrics, and tools. Our speakers will be sharing their experiences on how they are carried out consumer behaviour study for their own startups.




promotional