Workshop - The Red Brick Summit, IIM Ahmedabad

Sep 29, 2017 - Oct 02, 2017

12:00 AM - 11:00 PM

IIM Ahmedabad, Ahmedabad, India

With tickets

For more information visit here

2017-09-29 00:00:00 2017-10-02 23:00:00 Asia/Kolkata Workshop - The Red Brick Summit, IIM Ahmedabad The Indian Institute of Management, Ahmedabad is all set to host its biggest management symposium this year, from September 29th to October 2nd. Appropriately named the Red Brick Summit (TRBS), after the famous environs that have come to be associated with over 50 years of academic excellence, the symposium will be a potpourri of the erstwhile Big Four of IIMA – Insight, Confluence, Amaethon, and ConneXions – that has been a mainstay of our institute’s event calendar all these years. MARKETING AND STRATEGY Mad Over Marketing’s ‘The MAD Talk’ “The good, bad and ugly of advertising! Mad over Marketing are the front-runners in online marketing with their creative, sarcastic and minimalist advertisements and posts. The talk would cover topics like minimal advertising, ambush marketing, brand wars, evolution of advertising and lots more with a flavour of madness humour and fun. Register for this workshop to experience the marketing madness. Limited seats available. Register in advance.” Ogilvy & Mather’s ‘Brand Creation’ Ever wondered how to create a brand? Out of 300 million companies out there how can we establish our brand. Creativity in marketing will make a mark about our brand in people’s mind. Ogilvy has helped to build some of the most recognizable brands in the world: American Express, Sears, Ford, Shell, Barbie, Pond’s, Dove, and Maxwell House among them, and more recently, IBM and Kodak. Ogilvy and Mather is here to share the intricacies of creating a brand. Come and learn how to create a brand. Limited seats available. Register in advance. Market Research Workshop Market research is very important to understand the minds of the customers and gain insights on their behavior. Have you ever wondered how Market Research firms perform this task of reading consumers’ minds? Do you want to understand the techniques used by these firms in the digital world? If yes, TRBS provides an opportunity to for you to learn more about Market research from a leading Market Research firm. FINANCE AND TECHNOLOGY Motilal Oswal’s ‘Pick your Stock’ “Do you want to invest in Indian stock market but don’t know where to start? Are you looking for a career in equity research? If yes, then we have the right opportunity for you. The Red Bricks Summit, in association with Motilal Oswal, is organising ‘Pick your stock’ – a workshop on stock selection strategy while investing. The workshop would entail detailed analysis of methodology followed for stock selection and discussions from buy as well as sell side perspective. The session would also cover various career options available in the field of equity research. You get to learn from the best! Limited seats available. Register in advance.” Uber’s ‘Product Management Workshop’ Technology is the breeding ground for revolution. At a time when most of the plausible revolutions in our daily chores is coming from the product management companies, the mystery around what goes into the making of such companies is looming large in the inquisitive minds of a lot of us. Here is an opportunity to find out about the use, impact and scope of Data Analytics and the other product management aspects that have helped one of the most successful firms in the last decade. Reaching millions of lives every day, what does it take for Uber to understand the customer everyday? What does it take to keep improving the technology behind this huge Business success? Join us to know, inquire and build upon their success story. Limited seats available. Register in advance. AGRI BUSINESS PepsiCo’s ‘Agri Supply Chain Management’ Pepsi-Co procures over 240,000MT of potatoes for chips like “Lays” & “Uncle Chips” every year in India by working in collaboration with more than 24,000 farmers in 11 states. Have you ever wondered how do Pepsi-Co and other similar companies procure ingredients in such a large scale? How do they ensure continuous supply? What kind of challenges they face and how do they resolve them? What approach they take for increasing efficiency and bring sustainability so as to develop a win-win strategy both for the farmers as well as the firm? Be a part of this workshop to get to know about Pepsi-Co’s journey since it started its agri-business procurement model in 1989, to understand the different problems they encountered thereafter and the way they resolved them. In addition to that, the workshop will cover concepts of contract farming, backward integration, different procurement and expansion strategies and the approach to resolve different challenges companies face in real life scenario. Limited seats available. Register in advance. Digital Green’s ‘ICT in Agriculture’ Imagine a scenario wherein leveraging technology farmers across the globe gets to know about latest practices in agricultural sector, share their problems and help others in reaching possible solutions. How efficient and productive such a system would be? Digital green aims to train and educate farmers and resolve their problems using Information and Communication Technology (ICT). Digital Green has reached over more than 1 million individuals across 13,592 villages through more than 4000 videos to equip them with best agricultural practices. The workshop will cover how ICT can be used to improve efficiency and productivity in agricultural sector, how to build a network of farmers and train them so that the knowledge can grow organically and different challenges that comes up in the process. Be a part of this workshop to understand and contribute towards changing of millions of lives. NCDEX’s ‘Commodity Trading’ The workshop will cover various basic concepts related to commodity trading like Commodities Super cycle, Emerging Trends in Commodities Market, Trading and Analytics in Commodities Market, Commodity Exchange & Ecosystem, Risk Management in Commodities Market, Market – Issues and Challenges for SEBI, etc. The workshop also includes a simulated training session wherein participants would get to know about simulation and trading on a virtual platform. Be a part of this workshop to get a first-hand feel of real-time commodity derivatives trading, organized by National Commodity & Derivatives Exchange Limited (NCDEX) itself. Limited seats available. Register in advance. ECONOMICS AND PUBLIC POLICY Game Theory Workshop “Interactive session on Game Theory, dealing with strategies for competitive situations where the outcome of a participants choice of actiondepends critically on the actions of other participants. Through a real-time game situation, attendees will be equipped with the following: a. Enhanced and improved capacity to characterise and model economic, financial and social problems robustly based on Game Theory b. Applications of Game Theory to important economic and social issues and problems. Limited seats available. Register in advance.” CCS’s ‘Education Policy Workshop’ Education as a sector has the biggest impact on a society. And Policies in a sector serve as the guiding light posts for the way instituions in the sector are run. This workshop provides you with a demonstration on how principles of choice and competition can improve effectiveness and efficiency of education delivery and explore the voice, choice and incentives of stakeholders in education in India. Limited seats available. Register in advance. ARTS AND SOCIAL Gaurav Juyal’s ‘Creator’s Den’ Ever wondered if the recyclable metal you find lying around could be put to better use? What if we told you we could use just that and create a striking piece of art out of it? TRBS presents you Creator’s Den, which provides an opportunity to its participants to explore their creative side and create sculptures from nothing but aluminium wire. Participants will be guided step-by-step through this hands-on experience by the expert. A rare opportunity for interested folks to get their hands dirty and show off their sculpting skills! Limited seats available. Register in advance. Tata Trusts’s ‘Sustainable Social Enterprise’ In a country abound with plethora of problems hindering growth of societies and in some cases questioning their survival, there is a huge role to be played by private sector in social progress. Come join us in an effort to understand what it takes to solve these social problems. Further, Learn to design practices and techniques to build sustainable solutions to tackle these social challenges. For CSR and beyond, this is an ultimate start to serve back the society. Limited seats available. Register in advance. OPERATIONS Amazon’s ‘Operations Management Workshop’ There were days when getting a parcel delivered within days was an achievement! Today, as we speak, there are deliveries completed within 2 hours from booking. What has it taken for bringing about these radical developments? Learn the processes and operation techniques that have helped one of the pioneers in the industry master the most critical element of today’s business – Operations Management. Stay with us as we bring you more refined content from the workshop. Limited seats available. Register in advance. CIIE’s ‘Design Thinking Workshop’ It has been widely acknowledged that design principles, when applied to strategy and innovation dramatically, improves the success rate for innovation. Design-led companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble and Whirlpool have outperformed the S&P 500 over the past 10 years by an extraordinary 219%, according to a 2014 assessment by the Design Management Institute. In this context, learn the concepts of Design thinking from the experts who have applied the same in their business ventures. Explore the opportunity to rethink the way your Start up can be run – Rethink your ideas. Rethink your future. Limited seats available. Register in advance. IIM Ahmedabad, Ahmedabad, India Creativeyatra.com info@creativeyatra.com

The Indian Institute of Management, Ahmedabad is all set to host its biggest management symposium this year, from September 29th to October 2nd. Appropriately named the Red Brick Summit (TRBS), after the famous environs that have come to be associated with over 50 years of academic excellence, the symposium will be a potpourri of the erstwhile Big Four of IIMA – Insight, Confluence, Amaethon, and ConneXions – that has been a mainstay of our institute’s event calendar all these years.

MARKETING AND STRATEGY

Mad Over Marketing’s ‘The MAD Talk’
“The good, bad and ugly of advertising!
Mad over Marketing are the front-runners in online marketing with their creative, sarcastic and minimalist advertisements and posts. The talk would cover topics like minimal advertising, ambush
marketing, brand wars, evolution of advertising and lots more with a flavour of madness humour and fun. Register for this workshop to experience the marketing madness. Limited seats available. Register in advance.”

Ogilvy & Mather’s ‘Brand Creation’
Ever wondered how to create a brand? Out of 300 million companies out there how can we establish our brand. Creativity in marketing will make a mark about our brand in people’s mind. Ogilvy has helped to build some of the most recognizable brands in the world: American Express, Sears, Ford, Shell, Barbie, Pond’s, Dove, and Maxwell House among them, and more recently, IBM and Kodak. Ogilvy and Mather is here to share the intricacies of creating a brand. Come and learn how to create a brand. Limited seats available. Register in advance.

Market Research Workshop
Market research is very important to understand the minds of the customers and gain insights on their behavior. Have you ever wondered how Market Research firms perform this task of reading consumers’ minds? Do you want to understand the techniques used by these firms in the digital world? If yes, TRBS provides an opportunity to for you to learn more about Market research from a leading Market Research firm.

FINANCE AND TECHNOLOGY

Motilal Oswal’s ‘Pick your Stock’
“Do you want to invest in Indian stock market but don’t know where to start? Are you looking for a career in equity research? If yes, then we have the right opportunity for you. The Red Bricks Summit, in association with Motilal Oswal, is organising ‘Pick your stock’ – a workshop on stock selection strategy while investing. The workshop would entail detailed analysis of methodology followed for stock selection and discussions from buy as well as sell side perspective. The session would also cover various career options available in the field of equity research. You get to learn from the best!
Limited seats available. Register in advance.”

Uber’s ‘Product Management Workshop’ Technology is the breeding ground for revolution. At a time when most of the plausible revolutions in our daily chores is coming from the product management companies, the mystery around what goes into the making of such companies is looming large in the inquisitive minds of a lot of us. Here is an opportunity to find out about the use, impact and scope of Data Analytics and the other product management aspects that have helped one of the most successful firms in the last decade. Reaching millions of lives every day, what does it take for Uber to understand the customer everyday? What does it take to keep improving the technology behind this huge Business success? Join us to know, inquire and build upon their success story. Limited seats available. Register in advance.

AGRI BUSINESS

PepsiCo’s ‘Agri Supply Chain Management’
Pepsi-Co procures over 240,000MT of potatoes for chips like “Lays” & “Uncle Chips” every year in India by working in collaboration with more than 24,000 farmers in 11 states. Have you ever wondered how do Pepsi-Co and other similar companies procure ingredients in such a large scale? How do they ensure continuous supply? What kind of challenges they face and how do they resolve them? What approach they take for increasing efficiency and bring sustainability so as to develop a win-win strategy both for the farmers as well as the firm? Be a part of this workshop to get to know about Pepsi-Co’s journey since it started its agri-business procurement model in 1989, to understand the different problems they encountered thereafter and the way they resolved them. In addition to that, the workshop will cover concepts of contract farming, backward integration, different procurement and expansion strategies and the approach to resolve different challenges companies face in real life scenario. Limited seats available. Register in advance.

Digital Green’s ‘ICT in Agriculture’
Imagine a scenario wherein leveraging technology farmers across the globe gets to know about latest practices in agricultural sector, share their problems and help others in reaching possible solutions. How efficient and productive such a system would be? Digital green aims to train and educate farmers and resolve their problems using Information and Communication Technology (ICT). Digital Green has reached over more than 1 million individuals across 13,592 villages through more than 4000 videos to equip them with best agricultural practices. The workshop will cover how ICT can be used to improve efficiency and productivity in agricultural sector, how to build a network of farmers and train them so that the knowledge can grow organically and different challenges that comes up in the process. Be a part of this workshop to understand and contribute towards changing of millions of lives.

NCDEX’s ‘Commodity Trading’
The workshop will cover various basic concepts related to commodity trading like Commodities Super cycle, Emerging Trends in Commodities Market, Trading and Analytics in Commodities Market, Commodity Exchange & Ecosystem, Risk Management in Commodities Market, Market – Issues and Challenges for SEBI, etc. The workshop also includes a simulated training session wherein participants would get to know about simulation and trading on a virtual platform. Be a part of this workshop to get a first-hand feel of real-time commodity derivatives trading, organized by National Commodity & Derivatives Exchange Limited (NCDEX) itself. Limited seats available. Register in advance.

ECONOMICS AND PUBLIC POLICY

Game Theory Workshop
“Interactive session on Game Theory, dealing with strategies for competitive situations where the outcome of a participants choice of actiondepends critically on the actions of other participants. Through a real-time game situation, attendees will be equipped with the following:
a. Enhanced and improved capacity to characterise and model economic, financial and social problems robustly based on Game Theory
b. Applications of Game Theory to important economic and social issues and problems.
Limited seats available. Register in advance.”

CCS’s ‘Education Policy Workshop’
Education as a sector has the biggest impact on a society. And Policies in a sector serve as the guiding light posts for the way instituions in the sector are run. This workshop provides you with a demonstration on how principles of choice and competition can improve effectiveness and efficiency of education delivery and explore the voice, choice and incentives of stakeholders in education in India. Limited seats available. Register in advance.

ARTS AND SOCIAL

Gaurav Juyal’s ‘Creator’s Den’
Ever wondered if the recyclable metal you find lying around could be put to better use? What if we told you we could use just that and create a striking piece of art out of it? TRBS presents you Creator’s Den, which provides an opportunity to its participants to explore their creative side and create sculptures from nothing but aluminium wire. Participants will be guided step-by-step through this hands-on experience by the expert. A rare opportunity for interested folks to get their hands dirty and show off their sculpting skills! Limited seats available. Register in advance.

Tata Trusts’s ‘Sustainable Social Enterprise’
In a country abound with plethora of problems hindering growth of societies and in some cases questioning their survival, there is a huge role to be played by private sector in social progress. Come join us in an effort to understand what it takes to solve these social problems. Further, Learn to design practices and techniques to build sustainable solutions to tackle these social challenges. For CSR and beyond, this is an ultimate start to serve back the society. Limited seats available. Register in advance.

OPERATIONS
Amazon’s ‘Operations Management Workshop’
There were days when getting a parcel delivered within days was an achievement! Today, as we speak, there are deliveries completed within 2 hours from booking. What has it taken for bringing about these radical developments? Learn the processes and operation techniques that have helped one of the pioneers in the industry master the most critical element of today’s business – Operations Management. Stay with us as we bring you more refined content from the workshop. Limited seats available. Register in advance.

CIIE’s ‘Design Thinking Workshop’
It has been widely acknowledged that design principles, when applied to strategy and innovation dramatically, improves the success rate for innovation. Design-led companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble and Whirlpool have outperformed the S&P 500 over the past 10 years by an extraordinary 219%, according to a 2014 assessment by the Design Management Institute. In this context, learn the concepts of Design thinking from the experts who have applied the same in their business ventures. Explore the opportunity to rethink the way your Start up can be run – Rethink your ideas. Rethink your future. Limited seats available. Register in advance.