Shubh Aarambh : A New Beginning, Truly

It has been a long time since we have seen a full fledge Gujarati joint family on screen, relishing, enjoying and celebrating the pious occasion of wedding. The trailer of Shubh Aarambh, a sophisticated Gujarati movie produced by The Travelling Circus and Cineman Productions, and directed by Amit Barot, fills up the long wait with aplomb.

The trailer features known actors like Harsh Chhaya, Prachee Shah Pandya along with Bharat Chawda, Deeksha Joshi and Aarjav Trivedi. The film depicts a contemporary relationship scenario, where an NRI architect, comes to India to find his better half and meets beautiful Riddhima during his search. Both simultaneously develop liking for each other but as we all know that peppy relationships have to go through stiff roads for strengthening its bond. The visuals are a treat to the eyes and the cinematography certainly adds glamour to the film.

Every family movie is based on the foundation of an emotional and a strong script and story writer Vipul Sharma, screenplay and dialogue writer Abhinay Banker and Lyricist Tushar Shukla, Chintan Nayak and Niren Bhatt have worked rigorously on the literature. The line with which the trailer opens, delivered by Chhaya is a treat in itself, and that makes the wait for the movie even tougher. One can witness the pureness of Gujarati culture and tradition while mingling with the modern thoughts of today’s generation. From the little glimpses, that the trailer shows us, every actor is shining bright in their part. Special mention about the emotional scenes between the leads that would make the viewer teary even in this tiny showcase !

The groovy music by Rushi Vakil, uplifts the tempo of the movie at an extended level and the celebratory canvas of the film, shot by Sidhant Chowdhry looks gorgeous.

In just a day the trailer has been viewed by over 100,000 times on social media and that speaks volumes about its content. Overall the movie trailer gives an enthralling glance about the whole movie and shows us bits of dance, drama and dialogues; and just like a Wedding in the family, the trailer puts across the promise of a film that is emotional and entertaining in equal measures.

The trailer sounds lilting, looks beautiful and feels touchy, which is enough for the viewer to go goose bumpy. Creative Yatra  gives a double thumbs up to the theatrical trailer of Shubh Aarambh and recommends audience for a first-day first show viewing. The film hits the screen on 16th of December 2016.

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