XIM's Annual Media Conclave 'Communiqué 2021' aims to decode the Domino effect PR

How the power of social media is changing the face of PR and Media engagement for brands, with every digital action leading to a series of consequential events, to what extent can Brands control the resultant impact. These and more at this years Communiqué– the Annual Media Conclave of Xavier Institute of Management, Bhubaneswar.

Xavier Institute of Management, Bhubaneswar, a 33 years old business school of global repute is the Flagship School of Xavier University. The Institute today has become widely recognized for its excellence in imparting management education. It is counted among the leading management institutions in the country. The institute encourages students to initiate and execute events to develop dialogue around the latest marketing and management trends. 

The Media and PR Cell of XIM, known as IlluminatiX conducts Communiqué every year. The event hosts prominent names in the media and business as they share their knowledge and experience with the audience. The year’s edition of Communiqué is scheduled for 10th October 2021.

Throughout the pandemic, it was seen that social media trends and ideas spread like a well-arranged stack of dominoes. Keeping that in mind, Communiqué 2021 has been themed “Domino Effect PR: Communication in the hands of the masses”. 

Any information released to the world can create ripples and just like a well-arranged set of dominoes, leads to a chain reaction that could alter the landscape of media and PR. Today, the PR of an organization is at the fingertips of every customer, stakeholder, and spectator. This year’s theme revolves around how the changing landscape of PR, how the cause and effect of top-to-bottom and bottom-to-top channels of communication and how the deconstructed media enabling empowerment in the hands of the masses are affecting brands across the world and how they leverage this opportunity to build a stronger PR base in the eyes of the masses.

The 8th edition of Communiqué will host an esteemed panel of Mr. Samir Kapur (Director at Adfactors PR Communication Consultant), Ms. Bhavya Sharma (Associate Director, PR & Communications, Urban Company), Mr. Mudassar Hossain (Managing Partner, Ogilvy), and Mr. Prashant Sukhwani(Head of Brand & Communication, Burger King Corporation). These panelists bring vast experience from their respective domains. They will share valuable insights into the changing landscape of PR over the years and how they have stacked the dominos of such a delicate mechanism to ensure their brands stay on top of the chain. They bring with them their experience of leveraging situations which demand improvisation and understanding trends of the stakeholder relationships with each other and how it goes on to impact every brand connected in the chain.

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About XIM University

XIM University, erstwhile known as Xavier University, was established in accordance with the Xavier University Act 2013 and was inaugurated on 7th July 2014. The University is India’s first digital University and an institution of higher learning for imparting professional and technical education. It is a self-financing institution of higher learning for imparting professional and technical education. XIM offers its Masters in Business Management through its flagship school, XIM, Bhubaneswar. It also offers Masters in Human Resource Management through Xavier School of Human Resource Management, Rural Management through Xavier School of Rural Management, Sustainability Management through Xavier School of Sustainability and graduate programme in commerce through Xavier School of Commerce. Apart from these, it has proposed to set up other schools of higher learning in various areas like Public Policy, Sustainability, Media & Communications, Finance, Education and Centers of Research in Public Policy & others.