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A major part of what gets us into the festive spirit of Diwali are the witty and wholesome ads that we see all around social media and television. They remind us of what Diwali is all about. We have picked 8 top Diwali ads that will get you into the festive spirit.
Diwali is celebrated in quite a standard way all across India. It begins with all the Diwali shopping which is religiously done every year, followed by mega cleaning sessions at home. Then you have the one-week marathon where your grandmother starts preparing sweets and snacks for Diwali. And not to forget the intense socialising that we enjoy.
But before these preparations begin, what gets us into this Diwali spirit are often the ads, some of which are really well made and wholesome. They give us a warm feeling. Browsing through such ads, we have picked 8 best ads from 2017 till now that stand for the essence of Diwali.
If you have just joined a job, you must be in your last phase of savings for the month, trying to cut down on all costs because Diwali is before the arrival of your next month’s salary. And you also don’t want to miss out on getting presents for your family. Axis Bank has a “Salary before Diwali” policy that doesn’t let a lack of funds come in the way of celebrating Diwali. This Axis Bank ad tells you so, with humour and innocence.
https://www.facebook.com/axisbank/videos/581303122613167/
Diwali is all about sharing happiness and helping each other out. No matter what struggles you face in your day to day life, you want to take some time out and just celebrate joyfulness and share moments away from stress. And you want people around you to feel the same way. This ad by HP India is so heart-warming and reminds us of this idea of shared happiness.
https://www.facebook.com/HPIndia/videos/324563878342483/
We want to celebrate Diwali with enthusiasm but we often find ourselves in a dilemma. Whom do we celebrate it with, especially when it’s a choice between your family and your closest of friends? Some people are lucky enough to celebrate this festival with both, but if you are celebrating this Diwali away from your close friends, this ad will surely remind you of them.
https://www.facebook.com/foodpanda.in/videos/1543922898997924/
Sometimes the perfect gift could mean so much more than what it means materially. Lenovo shares this ad with the message “Gift Them A Future.” It’s a beautiful ad and it teared me up.
https://www.facebook.com/LenovoIndia/videos/10155521979020115/
What is the real essence of Diwali? Is it to be with your family or to celebrate the auspicious end of the year? Or is it just about having fun and sharing love? There is no right answer to these questions as it means different things to different people. But this short ad by Anurag Kashyap is about finding solitude in whatever you can get. Take a look:
https://youtu.be/Xvv5pPrBKIE
It’s beautiful to see those glowing fireworks on the canvas of a pitch-black sky. But not only are they bad for the air quality, they are also very noisy. This ad talks about how loud firecrackers are a nightmare for our beloved fur friends and how music can help protect them from the noise.
There is no celebration without Cadbury. And how can we forget their ads which are always so beautiful. It’s not about what major concerns they highlight, but the benevolent andwarm feeling that they achieve to create every single time.
Festivals discriminate between no caste, class or religion. They can be celebrated by everyone. So, why should we neglect the right to enjoyment for those who serve us in our day of celebration? Shining light on this little yet important message is this ad with an adorable kid who reminds us to never let anyone go empty handed. Check it out:
https://www.facebook.com/swiggy.in/videos/196099321298591/
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