IIID Tile Design Workshop Brings Veterans and Beginners together at the Drawing Board

IIID brings together 14 Architects and Designers including Parul Zaveri & Hiren Patel, for a workshop to re-contextualise Tile Design with Indian aesthetic – in collaboration with an Italian company LB Technologies

Architects, Urban planners, Interior designers and even students from all across Gujarat mobilised at ‘Tile Design Limitless : Indian Context’ workshop to re-contextualise Tile design. Orgainsed under the umbrella of Institute of Indian Interior Designers (IIID) Ahmedabad Chapter, the workshop saw enthusiastic engagement from an interesting array of design thinkers.

The initiative took place at a posh hotel in Ahmedabad on May 25, 2018. The event was organised in collaboration with LB Technologies, a premier Tile machine manufacturing company from Italy. Infact the core idea came from the company that is looking to imbibe Indian ethos in Tile Design, and incorporate mass production facilities of the same through its machines. The Italian company decided to come up with a ceramic plant in Morbi, Gujarat and signed a MoU with IIID to find a sustainable yet fashionable tile design specifically for the Indian market.

The 14 participants including veterans from the industry like architect Parul Zaveri and Hiren Patel, with the students of Centre for Environmental Planning and Technology, National Institute of Design and various other institutes discussed, brainstormed, sketched and unleashed essential design ideas during this workshop. The workshop saw in attendence designer from Lucchese Designs, who are the principal designers for LB Technologies. Also CEO of LB Emilio Benedetti remained present to personally interact with the participants.

In this video we talk with the participants about the workshop, their thoughts on bringing Indian ethos to ‘Tile’ and their process of ‘design thinking’. Also present were IIID National President Pratap Jadhav and the Regional Chair Niraj Shah, who share with us insights of how IIID is endeavouring to be a facilitator to let newer ideas of design emerge from the Indian design community.

Photographs Courtesy : Organiser