Satish Kaushik Converts Trucks into Theatres – Rural India Can Now Watch Films for Rs 35!

 

Actor and director Satish Kaushik takes Bollywood to rural India by converting trucks into movable theatres.

picture-time-mobile-digital-movie-theatre

In 2009, director Dev Benegal’s film Road, Movie showed Satish Kaushik and Abhay Deol wandering across villages of India in a 1942 Chevrolet truck, which later turned out to be an old touring cinema. Actor, producer, and filmmaker Satish Kaushik, who we assume was deeply inspired by this concept, has extended the idea to real-life by modifying old trucks into locomotive theatre spaces that can travel to people located in villages and other remote locations. There, movie buffs can watch blockbuster films within a mere price range of Rs 35 to Rs 75!

In a public statement, Kaushik explained his motivation for the project, called the Mobile Digital Movie Theatre (MDMT), “There are only 2200 multiplexes for 1.3 billion Indians, which is far below the density in developed countries.” Under this creative initiative, nearly ten theatres will be hitting the road within a couple of months, according to FirstPost. Each space will be named after celebrated movies like Don, Mr India, Shahenshah, and Baahubali. This mission became possible with the support of entrepreneur Sushil Chaudhary, who manifested the idea of mobile cinemas through his start-up called Picture-Time.

satish-kaushik-digital-movie-theatre

The theatres will project visuals on a 22-foot wide screen with a 5.1 Dolby surround sound system. Around 150 to 200 onlookers can sit and watch the movie in the air-conditioned and fireproof premises. Small-town movie buffs, who usually miss out on their favourite films because of a lack of entertainment facilities, can now benefit through Picture Time.

Photos source: Satish Kaushik

Yatra Archives

https://creativeyatra.com/wp-content/uploads/2019/06/Netflix.Com_.jpg Why Netflix clicks with audiences and filmmakers alike

Streaming platforms like Netflix have enabled new cinema to emerge in exciting ways and these often turn out to be great alternatives to mainstream cinema. What makes this phenomenon possible? We explore. I’m 10 minutes into watching Nanette on Netflix…

https://creativeyatra.com/wp-content/uploads/2019/05/Heritage-homes-in-Ahmedabad-Host-Airbnb-Guests.jpg Heritage homes in Ahmedabad host Airbnb guests

Check out some highly rated heritage Airbnb properties in Ahmedabad that are more than a century old but don’t cost a fortune!  Enjoy the basic amenities of a hotel while you revel in the local cuisine, colour and hospitality. The…

https://creativeyatra.com/wp-content/uploads/2019/05/Shubigi-Rao-Art.jpg Shubigi Rao selected to curate the fifth edition of Kochi-Muziris Biennale in 2020

Let’s know Shubigi Rao, who has recently been selected as the curator for the 2020 Kochi Muziris Biennale, for her “exceptional acumen and inventive sensibilities” The format of the art biennale to showcase contemporary visual art, across the world is modeled on…

https://creativeyatra.com/wp-content/uploads/2019/05/Dr-Yatin-Desai-Orthopaedic-surgeon.jpg The call of the mountains: orthopaedic Dr Yatin Desai’s advice on trekking

In this piece 64 year old Dr Yatin Desai, shares with CY his inspiring story of how to scale towering mountains with utmost ease and how this life adventure activity can shape human character and health. Chances are high that…