• Evening Talk : Celebrity Branding {Concept & Latest Trends}

    The association of national repute, Ahmedabad Management Association {AMA } is organizing an interesting talk on Celebrity Branding: The concept & the latest trends. The session shall be delivered by Mr Sanjay Chakraborty, Chief Marketing Communication Advisor, EssKsee Consultancy The…

  • AMAdabad – QUIZ

    Attend & participate in the 4th edition of AMAdabad – QUIZ based on Heritage, Culture Business, Brands & facts of our great Ahmedabad with Quiz Master Sanjay Chakraborty. Participate & get the chance to win loads & loads of prizes.Organised by Ahmedabad…

  • Evening Talk on Brand Mascots

    A brand mascot is an embodied personification of the values and qualities of a particular brand identity. Brand mascots have long been used as a means of engaging consumers and of differentiating products in the marketplace. Featured in advertisements since…

  • THE ULTIMATE BUSINESS & BRAND QUIZ

    AMA to host the innovative & interactive “THE ULTIMATE BUSINESS & BRAND QUIZ” The esteemed Ahmedabad Management Association is organising the prestigious, highly interactive and interesting quiz show – The Ultimate Business & Brand Quiz This quiz shall cover the fascinating facts of  the world of  Business…

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Yatra Archives

https://creativeyatra.com/wp-content/uploads/2019/08/A-Walk-with-Thambi-illustrated-by-Proiti-Roy-written-by-Lavanya-Karthik-Tulika-Books.jpg How Tulika Books is creating impact in children’s lives through picture books

A children’s book about a boy who feels like a girl. And about a child brought up by grandfathers. These are some of the stories published by Tulika Books, who have been making children’s picture books since 23 years. Little…

https://creativeyatra.com/wp-content/uploads/2020/04/Coffe.jpg Dalgona Coffee: A worldwide social media trend about home-made café experience

While the lockdown has ignited various trends on social media, one that has received a major global following is #DalgonaCoffee. With thousands of posts on its name, here’s all you need to know about the Dalgona Coffee wave. I first…

https://creativeyatra.com/wp-content/uploads/2019/10/article-on-renaissance-artists.jpg Leonardo, Michelangelo, Raphael and Donatello—Artists or Teenage Mutant Ninja Turtles characters?

Did you ever wonder where the Teenage Mutant Ninja Turtles’ characters got their names from? Well, your search is complete. Here is a brief introduction of the artists from whom the creators of TMNT took inspiration. Teenage mutant ninja turtles,…

https://creativeyatra.com/wp-content/uploads/2019/05/Dr-Yatin-Desai-Orthopaedic-surgeon.jpg The call of the mountains: orthopaedic Dr Yatin Desai’s advice on trekking

In this piece 64 year old Dr Yatin Desai, shares with CY his inspiring story of how to scale towering mountains with utmost ease and how this life adventure activity can shape human character and health. Chances are high that…