Vibrant Gujarat - Amdavad Shopping Festival 2019 at Sabarmati Riverfront

The shopaholics of Ahmedabad received a delightful gift from Prime Minister Narendra Modi, on January 17, 2019, when he inaugurated the first ever Vibrant Gujarat Amdavad Shopping Festival 2019 with utmost enthusiasm. The celebration allowed malls and local shops of Ahmedabad to remain open until midnight, including the exclusive shopping area created specially at Sabarmati Riverfront.

The festival promised to house approximately 5000 brands during its 12 days celebration and went beyond giving a flea market experience to its audience. The experience was not restricted to shopping of apparels, accessories, electronics and products; and visitors witnessed food fiestas, entertainment activities, and even happenings promoting the arts and culture. The shopping festival, which is expected to culminate on January 28, 2019, is lined up with various other mega celebrations in Ahmedabad including the Vibrant Gujarat 2019 and Flower Show 2019.

According to a report by Ahmedabad Mirror, 30 out of total 114 stalls went vacant on the sixth day of the shopping festival, but the traders still managed to generate a whopping business of around Rs 35 crores. The article also suggested that visitors were disappointed with the unavailability of discounts and big banner brands as promised, but what we witnessed was the promotion of local artists and their works at the dedicated visual arts corner. Various artworks were dedicated to the theme of Mahatma Gandhi to mark Bapu’s 150th Birth Anniversary celebration.

The Fiesta has been organised by Gujarat government, Vibrant Shopping Festival Organising Federation in association with iNDEXTb and Ahmedabad Municipal Corporation.

In this picture story we showcase images from the Visual arts section of the ongoing Ahmedabad Shopping Festival.