The Split Screen Magic of Cassius and Pharrell

Ever wondered on how to create a visual poetry using a simple and conventional video editing technique? Well, check out Cassius’ latest music video directed by a Paris-based Alexandre Courtes that features Pharrell and Cat Power. It showcases an excellent juxtaposition of visuals using the split-screen technique to display diverse social issues including gender inequality, global warming or even religious orthodoxy.

This imagination challenging technique of duo-vision was first featured in 1903 within Edwin S. Porter’s feature film, Life of an American Fireman, wherein they displayed two lead character’s phone conversation located at two different places within a single screen. Even Walt Disney employed this skill in his The Parent Trap to “Clone” film in 1961, where he had to display a double role conversation of the lead actress.

The Hollywood consists tonnes of examples of split screen method including the memorable Requiem for a Dream and Kill Bill, but for now, just enjoy this video and let your mind waver in dreams of imagery.

 

Source: www.nofilmschool.com

 

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