#PapaHaiToHPossibleHai : a Father's Day celebration to engage the millenials

Father's Day celebration

A Father’s Day celebration that explores the changing landscapes of Fatherhood in the new millennium. Co-organised by well-meaning organisations Centre for Communication of Child Rights, Gujarat Media Club and Gujarat University in partnership with Unicef India. Read to know more.

He gives wings to your dreams.

He supports you when no one else would.

He gives away his prime so that you can comfortably reach your prime.

He makes you strong, and he builds your character.

The online celebration looks to engage the current generation of Father and Children and give them a platform to create and share memories. As part of the celebration, titled as #PapaHaiTohPossibleHai (Dad makes it possible) there is a Photography Competition, Parenting Webinar and an Online Photography Exhibition. Alongside a lot of social media activity will happen to encourage netizens to share their love-filled moments and memories in the form of a poem, quote, pictures or in any other creative way, that captures the essence of the theme #PapaHaiTohPossibleHai.

Fathers Day

The Father-Child bond is warm and unique. Over the many centuries, with changing socio-economic landscapes, this relation has also gone through a transformation. While the underlying emotion of love, care and support are constant, at the outer level, the dynamic is continuously evolving. Just a couple of decades back, the number of women working in offices was quite low in our society, this scenario has now changed and with it changed the Father’s identity of being the ‘breadwinner’ and ‘provider’. At the turn of the millennium urban societies saw the emergence of a demographic called the ‘metrosexual man’. The term describes a man who is in touch with his feminine side and expresses interest in activities that we traditionally link with the other gender. With the advent of New media, we saw a lot of visuals of men engaging and sharing their cooking exploits, child-care responsibilities and such other chores that were traditionally not associated with men and Fatherhood. All these changes have a massive bearing on the next generation and on the idea of being a ‘father’. The various initiatives that are part of the celebration will explore this change and help the larger audience observe and understand this relationship in its current context.

So what all is happening?

Webinar on REIMAGINING FATHERHOOD

Eminent personalities from diverse fields will come on a platform to deliberate on the Fatherhood of the current time. Users can view the discussion LIVE on Facebook, alternately those interested to join the webinar and be part of the discussion can register here.

Photography Competition & Online Exhibition

Amateur and Professional photographers are invited to participate in the competition and submit images that capture the essence of ‘Eat, Play & Love with Papa’!!
The photograph could be the point of view of a Father, or a daughter or a son, or a curious eye looking at this unbreakable bond of love and care. The best three submissions will receive Award of Appreciation that will include valuable gift hampers and certificate. Selected submissions will be part of an Online Exhibition.

Basic rules of submission are as follows :
1 – Use #PapaHaiTohPossibleHai
2 – Share on social media and Tag @creativeyatra, @cccrpdpu and @gujaratmediaclub in your instagram posts to be part of competition.
3 – For those submitting for Competition & Exhibition will have to send entries on content@creativeyatra.com additionally
4 – Each participant can submit max three images
5 – Last Date of Submission: June 28, 2020

Father's Day celebration

For social media enthusiasts looking to share some love on social media, they can join the fun by posting beautiful moments with their father or child. All you have to do is use #PapaHaiTohPossibleHai and tag @gujaratmediaclub @cccrpdpu and @creativeyatra in your posts. The most creative social media posts will get a shout out from us. Creativeyatra.com is the digital partner for the campaign.

While everyone is coping with the new normal, this campaign will surely help spread some love on our timelines and will become a collective show of gratitude to ‘Fatherhood’.

View the Online Exhibition here : https://bit.ly/31FLJ2u

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