The Mewars of Udaipur - Journeying from Emperors to Entrepreneurs

What an excellent way to end January! The Centre for Heritage Management organised an interactive discourse on ‘Managing Heritage of Royal Gharanas‘ on January 31, led by a talk by Shrimant Jeetendra Singh G Gaekwad. Hailing from the Maratha royal family, a Dynasty that came to Vadodara in 1690, Gaekwad talked about his roles and services in the Mewar dynasty and how a generation of post-independent custodians have transformed their empire into a revenue-generating enterprise.

Gaekwad is the great-grand-nephew of Sir Sayajirao Gaekwad III, the Maratha ruler of Baroda State between 1875 to 1939, who instigated the birth of modern-day Vadodara under his jurisdiction. He is frequently seen to be wearing the royal emblems on his traditional colonial attires as he shares a royal bloodline with various regal families. A few of these royal family members accompanied him, including Muzammil Khanji Babri of the Junagadh royal family. Gaekwad, who is also an entrepreneur, educationist, heritage ambassador and heritage revivalist, was the Vice President of HRH Group of Hotels, Rajasthan, and is closely associated with HH Shreeji Arvind Singh Mewar, the 76th custodian of the Mewar Empire and the CEO of the organisation.

According to ‘Hukum’ (a term used for kings instead of ‘sir’ by royal courtiers), Royal Dynasties of India plummeted since August 14, 1947, when the 565 princely states agreed to merge themselves and surrender their flags, emblems and rule to the new British-free, democratic India. Gaekwad shared that “the Mewar dynasty wisely created a monetisation model out of their heritage assets, all of which started with titular ruler Maharana Bhagwat Singh Mewar, who was able to save the royal properties from falling into the hands of the government. Instead, they were used for heritage tourism purposes to generate money, opportunities and employment for thousands of people of Rajasthan, especially Udaipur. Today the City Palace in Udaipur alone receives more than 1 million visitors each year and the ticket revenue incurred from it alone adds up to millions of rupees.”

HH Arvind Singh Mewar has also written an original constitution to pass on the legacy of ‘how to run a royal family/business’ to future generations. On being asked why the royal families of Vadodara, or of various cities in Gujarat, haven’t flourished vividly as entrepreneurs, as compared to the Mewar Dynasty kings, Gaekwad wittily replied, “The people of Gujarat love receiving hospitality rather than rendering it!” The insightful discourse awed students of CHM and the many cultural aficionados of the heritage city of Ahmedabad.

Yatra Archives

https://creativeyatra.com/wp-content/uploads/2019/06/Netflix.Com_.jpg Why Netflix clicks with audiences and filmmakers alike

Streaming platforms like Netflix have enabled new cinema to emerge in exciting ways and these often turn out to be great alternatives to mainstream cinema. What makes this phenomenon possible? We explore. I’m 10 minutes into watching Nanette on Netflix…

https://creativeyatra.com/wp-content/uploads/2019/05/Heritage-homes-in-Ahmedabad-Host-Airbnb-Guests.jpg Heritage homes in Ahmedabad host Airbnb guests

Check out some highly rated heritage Airbnb properties in Ahmedabad that are more than a century old but don’t cost a fortune!  Enjoy the basic amenities of a hotel while you revel in the local cuisine, colour and hospitality. The…

https://creativeyatra.com/wp-content/uploads/2019/05/Shubigi-Rao-Art.jpg Shubigi Rao selected to curate the fifth edition of Kochi-Muziris Biennale in 2020

Let’s know Shubigi Rao, who has recently been selected as the curator for the 2020 Kochi Muziris Biennale, for her “exceptional acumen and inventive sensibilities” The format of the art biennale to showcase contemporary visual art, across the world is modeled on…

https://creativeyatra.com/wp-content/uploads/2019/05/Dr-Yatin-Desai-Orthopaedic-surgeon.jpg The call of the mountains: orthopaedic Dr Yatin Desai’s advice on trekking

In this piece 64 year old Dr Yatin Desai, shares with CY his inspiring story of how to scale towering mountains with utmost ease and how this life adventure activity can shape human character and health. Chances are high that…