EU slaps anti- competition charges on Google

Google Slapped With a Record Breaking Fine of $2.7 Billion by EU in the Antitrust Ruling

The $90 billion incurring Silicon Valley giant was smacked with a penalty amount of $2.7 billion after it failed to attain victory within the Antitrust Ruling case. Google has been penalised on the anti-competitive practice case, where it was accused of ‘favouring some of its search services linked to online shopping over those of rivals.’

The company has been granted 90 days by EU commission to answer over the judgement or face an extended penalty of 5% of the parent organisation Alphabet’s average daily world income. Until now the most severe fine charged by EU Commission was on Intel in 2009 of €1.06 billion. Margrethe Vestager, chief of European Union antitrust, says “Google has denied other company the chance to compete on the merits and to innovate and most importantly it has denied European consumers the benefits of competition.”

But the Google brawl with EU will not be ending here; there are two more cases on the company which is yet to be concluded including one where its Android Operating System has been blamed for blocking rival’s online search advertisements. Vestager has played a significant role in other cases such as demanding Apple to pay taxes to Ireland, investigating Amazon’s taxes in Europe and Facebook’s dominance over public’s digital data.