Creativity during COVID 19: An online campaign to voice children’s creativity

Children of Gujarat: Creativity During Covid 19

To overcome the overwhelming despair all around, #GujaratChildrenCreates – an online campaign is launched to engage and encourage children to creatively express themselves with painting, doodle, photograph or a short film. 

Owing to the great pandemic, schools and other educational institutes are shut and children are forced to stay home, devoid of any outdoor activities. Harsh it is, but imperative, looking at the global scenario. The situation has taken away their valuable playtime with friends and with no new stimuli to entice their curious minds, their enthusiasm certainly gets affected. In a joint effort, Creativeyatra and the Centre for Communication of Child Rights, PDPU (CCCRPDPU), in association with UNICEF India have launched an online campaign ‘Children of Gujarat : Creativity During Covid 19’, to voice children’s views and creativity on the theme of Covid 19.

Children can see, what others cannot, and in times of overwhelming despair, it is important to encourage and engage them in pursuits where they can express their innate hope and positivity. With this aim, the online campaign is inviting children, anyone under 18 years of age, to showcase their creativity, via paintings, doodles, photographs or 1-minute short videos, that are inspired by the effects of this nation-wide lockdown.

The campaign aims to celebrate positivity amidst the rising tension and create a hopeful image of a better future post-COVID 19 pandemic, while giving kids something to vitalize their creative selves. The campaign was launched by Honourable Shri Bhupendarasinh Chudasama, Education Minister of Gujarat on his twitter. He emphasised on how the amount of time on hand can be used productively and creatively through this campaign.

How to Participate : 

Submit : Paintings|  Doodle | Photographs | One minute film 

  1. Post on social media platforms of your choice 
  2. Use hashtag : #GujaratChildrenCreates

Follow & Tag 

  • Facebook : | @creativeyatra | @ccccrpdpu 
  • Instagram : | @creativeyatra | @ccccrpdpu
  • Twitter : @chitralekhamag | @creativeyatra  | @cccrpdpu 
  1. Participant can Upload entries here too :

Terms of Participation : 

  • For children under 18 years of age. 
  • On behalf of Children, Parents can post on their social media handles.
  • Three entries allowed per participant.
  • Deadline for submission : May 11,  2020 
  • Organizers hold the right to select. 

Selected Participants Gets:

  • Exclusive online interaction with a celebrity expert 
  • Selected works get featured on portals of / & SM channels.
  • Digital certificate for participants

All the children are invited to participate. We also urge parents of younger children to jointly work with their children, so that they are able to give form to their expression.


Every child is an artist – Pablo Picasso

The famous artist Pablo Picasso once said, that every child is an artist. Many world famous artists have talked about the importance of art as a healing and development agent. Families should make most of this opportunity and use the time on hand to create positive vibrations through their contributions. Few selected participants will have their works featured on Creative Yatra and Chitralekha’s social media networks on a daily basis with a brief intro of the creator.

All the collaborating entities –, and Centre for Communication of Child Rights along with UNICEF India, share the common value of engaging children with culture and creativity to foster hope and positivity in the world. Built on this common ground the campaign has taken an effective form.

Through the eyes of children we await to discover the vision of a better tomorrow.


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