Asif Shaikh broke gender stereotypes in the 80s by choosing embroidery as his vocation. Shaikh has been helping artisans in India generate sustainable livelihoods and believes institutes need to take handicrafts seriously. Ahmedabad-based embroiderer Asif Shaikh and our digital media…

The annual fundraiser is one of the most talked about fashion events in the world. Here’s why. Every year, the fundraising Met Gala in New York City hosts celebrities from the fashion, film and entertainment industries from across the globe.…

With its assortment of Indian apparels, this shopping portal is becoming a go-to spot for online shoppers. Ethnic-Rack.com houses a host of fashionable choices with quality, custom-made options.  Plunging into the world of online shopping is the only way to…

In conversation with one of India’s pioneers in sustainable and handcrafted fashion – about blending the traditional with the new, contesting homogeneity and re-purposing crafts. Exquisite fabrics are tastefully arranged in an elegantly designed room. Wherever the eye looks, it…

Like crafts worldwide, the traditional textile industry has lost relevance due to globalization. Handmade textiles are quickly becoming a dying art. Scarcity of workers, lack of buyers and cost related to the manufacturing have made things worst. Gujarat is now…