Culture

  • Ethnic Rack – The Next Big Thing for Indian Wear on E-Commerce

    With its assortment of Indian apparels, this shopping portal is becoming a go-to spot for online shoppers. Ethnic-Rack.com houses a host of fashionable choices with quality, custom-made options.  Plunging into the world of online shopping is the only way to…

  • Bandhej’s Archana Shah on Turning Passion into Profession

    In conversation with one of India’s pioneers in sustainable and handcrafted fashion – about blending the traditional with the new, contesting homogeneity and re-purposing crafts. Exquisite fabrics are tastefully arranged in an elegantly designed room. Wherever the eye looks, it…

  • A 700 year old story

    Like crafts worldwide, the traditional textile industry has lost relevance due to globalization. Handmade textiles are quickly becoming a dying art. Scarcity of workers, lack of buyers and cost related to the manufacturing have made things worst. Gujarat is now…